Montrium is looking for a Digital Marketing Specialist to join our dynamic marketing team! You will be responsible for planning and executing a wide range of marketing activities across digital channels.

To be successful in this role you must be highly organized, self-motivated, creative, and passionate about digital marketing. You will have a working knowledge of marketing automation tools and strategies to deliver successful marketing campaigns.

Reporting to the Marketing Manager, you will be a strategic thinker who can prioritize tasks to align with the company’s growth objectives.

Montrium is a dynamic, fast-paced software company providing products and services for the life sciences industry.. This is a great opportunity for someone looking to grow their career in digital marketing.

Responsibilities  

Digital campaigns

  • Work with the Marketing Manager to help translate marketing and business goals into successful campaigns
  • Develop and deliver targeted digital campaigns that are aligned with our marketing strategy
  • Develop and execute email marketing campaigns including email nurturing, triggered emails, and re-marketing
  • Lead digital advertising activities such as paid search, PPC, retargeting, and paid social
  • Perform A/B tests on relevant digital assets and analyze the results
  • Collaborate with internal stakeholders to develop and execute social media calendar
  • Define campaign metrics and KPIs

Measurement, optimization and reporting

  • Track all digital marketing activities’ performance including emails, landing pages, webpages and Social Media
  • Measure and analyse campaign performance and recommend improvements
  • Deliver post-campaign analytics by creating a live digital dashboard
  • Prepare periodical digital reports and present to the team

Website optimization & management

  • Create & optimize high-performing landing pages / web pages
  • Update web content to align with ongoing campaigns and projects
  • Manage and monitor ongoing search engine performance and make adjustments to increase organic search traffic
  • Prepare web audit plan and recommend improvements

Other responsibilities  

  • Help develop and execute lead generation tactics to support creating new sales opportunities
  • Work closely with the Content Marketing Specialist to develop and execute SEO strategies
  • Review marketing automation processes and help develop a seamless lead attribution framework to measure ROI of our marketing activities
  • Research and monitor digital trends to align our strategies and tactics

Qualifications

  • Bachelor’s degree I n marketing, business, or similar qualification
  • Experience with Google Analytics, AdWords, Data Studio and Search Console
  • Familiar with SEM and SEO strategies
  • Experience with paid advertisement planning, execution, and tracking
  • Strong attention to detail, analytical thinking, and a questioning attitude
  • Ability to work with tight and changing deadlines
  • Relevant experience in online marketing, sales, or advertising is a plus

Position Details

Location: Montreal, CA

Seniority Level:  Mid-Senior Level

Employment Type: Full-Time

Job Functions: Digital Marketing

Submit your application now!